iPhone 5: what it means for Apple and for the market

The iPhone 5 has arrived. No big surprises in terms of design . Same style of his predecessor, thinner, with a larger screen. Identical to the stolen photos that have kept us company in recent months. Now in Apple no longer even take the trouble to invent a story as that of the engineer in 2011 she lost the prototype iPhone 4 in a bar in Redwood City. From parts of Cupertino have realized that you do not need. The wait, in itself, enough.

Beneath the surface, this iPhone was profoundly renewed. The technical specifications can be found all here, more detailed and less tedious than it might tell you about myself. Addition to the iPhone also came the new iPod . Carini. Especially the iPod Nano. But to let you know how much their weight are marginal for Apple, just look at the percentage breakdown of total revenues in the second quarter of 2012. With the iPod cuba only 3% of the pie. Digital music 5%. Desktops 4%. Laptops 5%. To squirt up to 17% of the iPad. And then get to the very heart of Apple's revenues. The iPhone: 60%.

Why bet now is all there. Into that of a few centimeters since 2007 has become the undisputed icon of Apple and the entire smartphone market. That led Cupertino to look elsewhere. With sales of desktop sitemi less stable and those of Mac laptops that recorded a slight decrease negative compared to last year. The gold mine is located elsewhere. In that increase of 120% in sales and 80% of iPad sales of the iPhone that are ferrying Apple, and reflection throughout the entire global market sector, in the era "post-PC". The dynamic always the same. With Cupertino trolling and all the others who are scrambling to keep up.

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